1. Introduction

Lake Travis Christian Academy ("LTCA," "we," "us," or "our") is committed to protecting the privacy of every family and individual who interacts with our online resources. This Privacy Policy explains how we collect, use, disclose, and safeguard the personal information you provide when you visit our free-guide opt-in page at resources.laketravischristianacademy.com/free-guide and any related communications.

By submitting your name and email address on this page, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree, please do not submit your information.

2. Information We Collect

2.1 Information You Provide Directly

When you complete the opt-in form on our free-guide page, we collect:

•       Your first and/or last name

•       Your email address

You may also contact us via the email address or phone number listed on our website. Any information you voluntarily share in those communications (e.g., questions about enrollment, your child’s grade level) is also collected.

2.2 Information Collected Automatically

When you visit our website, certain technical information may be collected automatically through cookies, pixels, and similar tracking technologies, including:

•       IP address and approximate geographic location

•       Browser type and version

•       Device type and operating system

•       Pages visited and time spent on those pages

•       Referring website or source (e.g., a Facebook ad or Google search)

This information helps us understand how visitors find and use our resources so we can improve the experience.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

•       To deliver the free eBook or digital guide you requested

•       To send you follow-up emails related to our educational programs, faith-based curriculum, and enrollment

opportunities at Lake Travis Christian Academy

•       To respond to your inquiries or requests

•       To personalize our communications and ensure they are relevant to your interests

•       To analyze website traffic and improve our online resources

•       To comply with applicable legal obligations

We will not use your information for any purpose incompatible with the reasons stated above without first obtaining your consent.

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

•       Consent - You have freely given your consent by submitting the opt-in form. You may withdraw consent at any time by unsubscribing from our emails or contacting us directly.

•       Legitimate Interests - We have a legitimate interest in communicating with prospective families about our school and educational philosophy, provided those interests are balanced against your rights.

•       Contract Performance - To deliver the digital resource you requested.

5. Email Communications & Your Choices

By submitting your email address, you agree to receive emails from Lake Travis Christian Academy. These may include:

•       Delivery of the requested free guide

•       Information about LTCA’s programs, enrollment, events, and faith-based mission

•       Occasional updates or news about our school community

You may opt out of marketing emails at any time by clicking the “Unsubscribe” link in any email we send, or by contacting us at [email protected]. Transactional emails (e.g., confirming delivery of your guide) are not subject to opt-out.

We comply with the CAN-SPAM Act. Every marketing email we send includes our physical mailing address, a clear identification that it is from LTCA, and a working unsubscribe mechanism.

6. How We Share Your Information

We respect your privacy and do not sell your personal information to third parties. We may share your information only in the following limited circumstances:

•       Service Providers - We use trusted third-party platforms (such as our CRM and email marketing provider, GoHighLevel / LeadConnector) to store your data and send you communications. These providers are contractually obligated to handle your data securely and only on our behalf.

•       Analytics Providers - We may use tools such as Google Analytics or Meta Pixel to understand traffic patterns. These tools may collect anonymized or aggregated data in accordance with their own privacy policies.

•       Legal Requirements - We may disclose information if required to do so by law or in response to valid legal process (e.g., a court order or subpoena).

•       Business Transfers - In the unlikely event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, or until you request deletion. If you unsubscribe from our email list, we will stop sending you marketing communications but may retain your information in our systems to honor your opt-out preference and for recordkeeping purposes.

8. Cookies & Tracking Technologies

Our website and landing pages may use cookies, web beacons, and similar technologies to enhance your experience and gather analytics data. You can control cookie settings through your browser. Note that disabling certain cookies may affect the functionality of our pages.

We may use third-party pixels (such as the Meta/Facebook Pixel or Google Ads conversion tracking) to measure the effectiveness of our advertising. These pixels are subject to the respective providers’ privacy policies.

9. Children’s Privacy

Our free-guide opt-in page is directed to parents and guardians of school-age children, not to children themselves. We do not knowingly collect personal information from children under the age of 13. If you believe a child under 13 has provided us with personal information, please contact us immediately at the address below and we will delete it.

10. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our email and CRM platforms use industry-standard encryption and security protocols.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

11. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

•       The right to access the personal information we hold about you

•       The right to correct inaccurate information

•       The right to request deletion of your personal information

•       The right to withdraw consent at any time (without affecting the lawfulness of processing prior to withdrawal)

•       The right to opt out of marketing communications

To exercise any of these rights, please contact us using the information in Section 13 below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

12. Third-Party Links

Our page may contain links to third-party websites or resources. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any external sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:

Lake Travis Christian Academy

5414 Reimers Peacock Rd

Spicewood, TX 78669

Email: [email protected]

Phone: (512) 387-0575

Thank you for trusting Lake Travis Christian Academy with your family’s information.

We are honored to serve your family and to partner with you in raising purpose-driven children.